The number one factor for optimizing for a specific keyword is…the keyword must be present in your domain name(example: directory.com)In this example, directory is the keyword and the URL. Obviously it will be hard to find such a good domain name. The rule is to keep your keyword towards the beginning of your URL as possible, while using the least amount of characters in your domain name. At the same time you will want to give your users a easy to remember domain name, so they can return to your site in the future.

Keyword presence in the URL is crucial for achieving high rankings in a search engine’s results.

If you and your competition have the same amount of backlinks the person with the keyword in their domain name will probably achieve greater success.

Meta-Keywords

Example:< META name=”Keywords” content=”keyword1, keyword2, keyword3″>

You must not forget to include a Meta-tag encoded in your HTML. Ensure you’ve chosen keywords that are relevant to the content of your site. Avoid repetitions as search engines can penalize your rankings. Move the most important keywords to the beginning to increase their prominence.

Text Heading on your page

Example: <H1>KeywordintheHeading</H1>,<H3>Keyword#3</H3>, etc.

It is important the keyword is present in the very first heading tag on the page regardless of its type. If the keyword is also used as a first word, you will raise its prominence.

Body Text (The main area of your webpage that has text).

The basic rule is no less than 1200 to 1300 words on a page. So the next rule is to include your keyword no more than once per paragraph; a paragraph consisting of 3 to 5 sentences. Your keyword should be spread evenly throughout your page and at a 2% to 6% density. It also helps if you include the keyword close to the beginning of the first paragraph. Keywords should not be repeated one after another.

Extra emphasis by search engines is put on keywords when you underline them or make them bold, thus helping higher rankings for these keywords.

Keyword Density

Use a keyword density report tool to make sure your keyword is not repeated too much or not enough on a specific webpage. Rule is 2% to 6%.

Image ALT Tags

Example:<img src=”image.gif” Alt=”keyword” height=100 widths=200>

Include at least one of each of your keywords in your image alt tags, but never more than three with the same keyword. It helps to look at your html and make sure your keyword rich alt tags are as close to the top of the code as possible, but not directly repeating with no code in between.

Inbound Links

Example: <Ahref=”#xxx”>keyword</A>

Inbound links are links that are pointing to another page within your website. These keyword rich links can be important to some search engines and therefore also for the rankings of the destination pages.

Link Popularity

This is the number of links from other website pages to your page that search engines are aware of. In general, the more links that point to your page, the better your page will rank. However, a large number of links is not the deciding factor that helps your site get to the top of the results pages — the quality of those links is of greater importance. Placing your link on high ranking subject relevent sites like your own give a greater importance to your site by the search engine’s and with time to your rankings.

If you went out and spent thousands of dollars buying links on high ranking subject-relevant sites you will eventually see the results you desire. The biggest factor against you would still be time. For most people the factor is the capital it takes to place links on these types of sites.

Backlinks

To determine your site rankings, search engines take into consideration theme relevance of those sites linking to you. If the linking sites have something in common with yours (keywords in the BODY, titles, descriptions of the linked pages, etc.), your website gets better chances to gain high positions for these keywords.

(DMOZ.org)

You should really consider getting your site listed in the DMOZ directory. Some search engines will not give your site a decent evaulation without it being indexed.

Yahoo Directory

This is similar to the ODP — Google relationship. The Yahoo! directory is regularly crawled by the Yahoo! robots. A new site has a greater chance of being included faster in the Yahoo! search engine if there is a link to this site from the Yahoo directory.

Articles

Using blog or article site’s can help you build backlinks

(eg. Blogger.com)

(eg.ezinearticles.com)

If you would rather have somebody do the work for you there are plenty of seo services available.

Play a vital role in the success of a website.

Latest SEO is a combination of SEO techniques and SMO techniques.”Latest SEO technique” is a marriage between latest SEO techniques and SMO techniques. Both techniques decide the fate of a website. Optimising websites to “search engines” and to “social media searches” could result in lot of traffic sailing to your website.[ Online business Solutions]

One good thing about SMO techniques are ‘backlinks,’ which is a major ranking factor for top searchengines . The backlinks gotten from a site with high PR is more valued by searchengines in deciding the rank of the website. Creating an account with following socialbookmarking sites can get us free placement in high PR sites

a. Digg

b. Technorati

c. Del.icio.us

d. NowPublic

e. StumbleUpon

f. BlinkList

g. Spurl

h. Furl

i. Slashdot

j. SimpyTo raise the rank in major search engines for top keywords Social Media Searches are highly effective.

The top keywords should be included as anchor text in social media engines. Inclusion of keywords in the anchor text will improve the website ranking in search engines.Podcasting sites and Vlogs are important techniques involved in Social Media optimisation.

Podcasting sites and Vlogs are important techniques involved in Social Media optimisation.Latest SEO techniques include Onpage optimisation techniques and Offpage optimisation techniques.

A synopsis of Onpage optimisation techniques is listed below:-

1. Title

2.Meta keyword ( Include it, Just keep 10 keywords, Something is better than nothing:-))

3.Meta description (Sprinkle your key words in description, meta description should be precise and clear, this will be stated beneath your title in SERP, Users will decide whether to enter to site or not by reading this description, so craft this carefully)

4.Place your keywords in Header tags(H1,H2, H3,H4)

5.Put keywords in the initial sentence

6)Place your keywords in the file name

7)Include Keywords in the file name of images

8)Add keywords to Alt tags of images

9)Add keywords to tilte attributes

10)Keywords in the anchor text to internal pages

11)Link keywords in the artciles to another article of the same website using Anchor text.

12)Keywords in the internal link can go the home page.

13)Offload your javascript

14)Include the keywords in the javascript file in HTML comment tags

15)Code to text ratio(minimise the code and maximise the content)

16)Reduce the loading time of your webpage

17)Keep the keyword density between 3 and 7 percentage

18)Check your website for W3C compliancy

19)Don’t copy content from other website, u might be caught and… banned